When licensed cosmetologist Cindy Genrich saw her mother go through the emotional impact of losing her hair after cancer treatment, she also saw an opportunity to help women look and feel their best at a difficult time.
“People can go through a lot, but if their hair looks good, they feel better,” she says.
Today Genrich owns Wigs by Cindy, located inside of Permanent Cosmetics, 421 S. Mulford Road, Suite 203. She’s been in business for more than 25 years.
“Wigs have improved so much through the years. The fibers look and feel more natural and there are so many styles to choose from,” she says.
Today’s average wig weighs only about 2 ounces and is very breathable. Modern wigs are made either from easy-care synthetic fibers or real human hair, or a blend of both. They’re heat-friendly and can be styled.
Synthetic wigs are more affordable and durable but human hair wigs offer more styling options, she says.
Toppers, which clip onto your own hair, can add volume and style, while blending seamlessly with your own hair.
It’s important to consult with a professional when buying a wig. Getting the proper fit is important.
“Most of my clients are women, but some men, especially if they’re still working, while going through cancer treatment, want something to keep their look,” she says.
Cancer treatment is not the only reason for hair loss. Stress, hormonal changes, medications, diet, genetics and other issues can cause hair loss. Genrich has seen COVID-19 patients lose hair, too, usually a few months after being sick.
Some women just want good hair on demand, especially when they travel.
Genrich is a certified hair loss consultant, a member of the American Hair Loss Council, a volunteer for the American Cancer Society, and a designer for ‘Beauty in You’ classes for cancer patients.
For an appointment, call (815) 222-5187 or email her at cindygenrich@yahoo.com. ❚